Showing posts with label Atly. Show all posts
Showing posts with label Atly. Show all posts

Saturday, August 24, 2013

Alt NYC 2013 :: One Story at a Time :: The Alt NYC Conference

Justin Hackworth Photography
Photo by Justin Hackworth. Sponsored by Atly.
It was my intention to write this story about my trip to NYC much earlier than now. However, it's been a busy summer. Since my last post, I've written a class for Atly entitled SEWING 101, have hosted a French exchange student, have done some family travel, and have been enjoying time with my family doing the fun things of summer. So, let me get back to my NYC stories. . .

In mid-June, I headed east to NYC to the one-day Altitude Summit Conference where I knew I was going to learn great things about blogging. I've had a blog for 8 years but I wanted to attend Alt as a "newbie"--someone who was there to learn about the best practices for starting and running a blog. I wanted to learn why I might want to consider having more than just a hobby blog for myself or my sewing business.

I learned great tips and advice from all of the presenters/speakers who have taken blogging and social media to great levels. Their insight was invaluable for me as I consider my next steps in the blogging world.

PRESENTERS
These are some lessons I learned from the different presenters/panels.
1. Grace Bonney
Change is okay. Adapt and embrace change because your business (blog/brand) and the Internet are continually evolving.
It's important to be yourself as you change (especially with social media) and don't let others who are doing things similar to you slow you down; you will do what you do uniquely your way.

2. American Made
(Moderator: Pilar Guzman, Martha Stewart Editor in Chief)
(3 panelists: Kathleen King, Bob McClure, Stephanie Housley)
Kathleen: Remove emotion, not passion, to be able to move forward.
Bob: Get out of your own way.
Stephanie: You don't control what you're given, you control what you've got.

3. What the Coolest Brands are Doing with Social Media (Tracey Stewart/Moomah; Jennifer Rubio/Warby Parker; John Jannuzzi/Lucky)
Think about the EXPERIENCE you are giving your followers.
Be YOURSELF on social media!

4. 9x5: A panel of 9 people who each spoke for 5 minutes on a variety of business-related topics.
Justin Hackworth Photography
Panelists of the 9x5 standing along the wall. Photo by Justin Hackworth.
Todd Gibson - Have a vision and follow your mission.
Isabel Kallman - Quality: Strive to do quality work (and live a quality life) by doing what is important without urgency.

5. Garance Doré:
Branch out, but stay on the same tree.
Make meaningful and real relationships instead of just networking.
Make things fit your lifestyle.


Overall, the themes stressed adapting to change, being yourself, being focused.

What does this all mean for me and how will I choose to apply it?
I learned so much at Alt and the experience of this conference left me energized and motivated to go make a fabulous blog! I've spent many days brainstorming ideas for my next steps. It's important for me to keep things simple and stay focused in order to put what I learned into practice.

What I've decided to do is keep it simple. I have updated my website for Sew You Studio and it will include a blog. The website will give details about sewing classes and the blog will focus on sewing-related topics--tips & tricks, tutorials, and sew & tell. I'll continue to write blog posts on Dia's Days because I enjoy keeping a record of my days in the garden, cooking, and crafting--even if I don't get to it on a consistent or frequent basis! I'm happy with my new direction and I hope you will follow along here on Dia's Days or join me to do some sewing at Sew You Studio!


HIGHLIGHTS:
I thoroughly enjoyed Alt. It was a nice getaway for me and I always welcome learning how to do new things. I made new friends and I look forward to collaborating with them and developing our friendships! Let me share some photos that highlight my day at the Alt NYC conference.
(The following photos were taken by me or the Atly-sponsored photographer, Justin Hackworth.)

Justin Hackworth Photography
Entering our conference room at Martha Stewart Living Omnimedia. Breakfast and crafts.
Photo by Justin Hackworth.

The first couple of hours were set up so that the participants could eat, mingle, and create. I couldn't have been in a more ideal place for all of it. Some of the editors that work for Martha were there and were even helping out with the craft activities. I was a bit star struck.
A couple of craft stations: cross stitch and bath salts.
(Do you recognize Jodi Levine on the right!!!)

I sat in the front row and it was great seat for being able to pay full attention. It was nice to get to see Martha so close up when she walked in to greet us too!
Justin Hackworth Photography
Photo by Justin Hackworth.


We received a lot of swag and the food and snacks were all delicious!

Justin Hackworth Photography
Photo by Justin Hackworth.


To top off the day, we were invited to a cocktail party right there in the Martha Stewart Living Omnimedia headquarters! We walked into a beautifully decorated party room and got the chance to get some fresh air on the roof deck. It was a great way to end the day!







At the end of the day this spontaneous photo was taken of me in front of the sunset--photo by Jenn. It's my favorite! It think it shows exactly how I felt the whole day being at Alt NYC!




Wednesday, July 3, 2013

Alt NYC 2013 :: One Story at a Time :: Atly Sponsor Dinner


I can't believe that it's been two weeks since I attended Alt NYC. I'm finally feeling grounded enough to recap and share my amazing experience! There are lots of stories to tell and I hope that for the sake of remembering this inspiring event I can tell them all as they deserve to be told. I'll start with Day 1: the sponsor dinner with Atly.


DINNER: The night before the Alt conference I attended a small group dinner sponsored by Atly. Dinner was at the delicious Spanish tapas restaurant Tía Pol in Chelsea. (It was so good I went back later in the week with my husband!)



Atly is a new online learning site devoted to teaching and learning hobbies and skills. The goal is to learn, improve, inspire. I'm excited to be signed up as an instructor and I look forward to teaching a variety of sewing classes along with other topics that will inspire you to create and bring joy to your life. As a person who loves to learn, I'm also excited to be an Atly student.



EXPERIENCE: I chose to attend the Atly dinner because it seemed to be a perfect fit for what I do: teach! The people I met from Atly (including the founder, Adam Ashton) were so delightful, as were the guests. Our conversations were about getting to know one another, telling our travel experiences to NYC, and a lot of sharing and support for blogging! Thanks ladies for all the love!


Visit their sites and prepare to be inspired!

Amy Christie - This Heart of Mine Blog
Elizabeth Stilwell - The Note Passer
Whitney English
Ellen Mattesi - Juvenile Hall Design
Jen Carreiro - Something Turquoise
Jen Kim - Jen Kim Creative
Jenny Chung - Axis 41
Brooke, who works for/with Atly

If you were at the Atly dinner and we didn't meet, sorry! Please leave a comment with a link to your site so I can learn all about you!


A great big THANK YOU to:
Atly
Clyde Bags
Lifestyle Crafts
Declan 
for the very generous gifts at the sponsor dinner! The gifts made me feel so special and were such a pleasant surprise! We each received a beautiful satchel filled with goodies! Wow!


My new Clyde iPad Satchel will certainly keep me organized. I'm serious! It has the perfect pockets and holders for electronics, planners, pens, and cards. The letterpress cards/envelopes, paper goods, and pens from Lifestyle Crafts will keep me creative. I've been checking out their website to figure out how to letterpress at home! My iPhone and iPad will now be smudge-free with the best cleaning cloth around from Declan.

So, that was my first event and I think I floated on air all the way back to my hotel from the wonderfulness of it all! Next up is the recap of the Alt Summit Conference NYC!